News Release

Church Launches Online Christmas Initiative

With the holiday season approaching, the Church launched an impressive Christmas initiative online and in New York City this week that centres on “the reason for the season—Jesus Christ," according to a report on LDS.org.

The report continues: “All of our messaging is focused on helping people understand that Mormons are Christian,” explained Ron Wilson, senior manager for Internet and advertising for the [Latter-day Saints’] Missionary Department. “Mormons do participate in Christmas and worship Christ.”

“In New York, the media initiative includes interactive and static billboards, advertising on buses and on the Internet, and even taxicab toppers. The ads emphasize a Christmas season centred on the Saviour, family, love, service, and worship, and refer people to mormon.org, where they can learn more about the Church and the gospel.”

“At mormon.org/christmas, individuals can download free Christmas music from the Mormon Tabernacle Choir, request a free Bible, download the Bible Videos app for Android and iOS, chat with a member, or request a missionary visit.”

Pacific Area President of The Church of Jesus Christ of Latter-day Saints, Elder James J. Hamula, said: "During the Christmas season, members of the Church rejoice in the opportunity to join millions of Christians around the world in celebrating the birth of Jesus Christ, who we regard as the long-promised Messiah come to redeem man from death and sin."

"Our hope is that our free Christmas offerings will help others come to love and appreciate Jesus Christ's ministry to man as much as we do."   

Read more at the headquarters edition of Mormon Newsroom.

Go to the Mormon.org Christmas website.

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