News Release

Church Launches ‘Follow Him’ Initiative to Reach Online Audiences

Global Easter effort marks third year

A worldwide initiative focusing on Jesus Christ is anticipated to reach tens of millions of people around the globe this Easter season.

The “Follow Him” campaign launched Sunday by The Church of Jesus Christ of Latter-day Saints includes social media, displays in select visitors’ centers, member and missionary tools and online paid promotion on Internet sites.

Read more at the global edition of Mormon Newsroom.

Style Guide Note:When reporting about The Church of Jesus Christ of Latter-day Saints, please use the complete name of the Church in the first reference. For more information on the use of the name of the Church, go to our online Style Guide.